Guide for agencies
Eight questions to ask before you hand over a client, for agencies in the UK and Australia. Written by Kellie Lee Stewart, Founder of Jellie Digital.
Choose a white label partner on four things: your client owns the accounts, the terms are in writing, you deal with a senior person, and the partner can show live results. Price matters less than these. In our October 2026 check, UK white label Google Ads ran from about £160 to £450 a month and Australian from about A$300 to A$700.
The checklist
| Question | What a good answer looks like | Our answer |
|---|---|---|
| Who owns the ad accounts? | Your client, always. The partner should only ever get manager access. | Your client's accounts stay in their name. |
| Is there a setup fee? | Many partners charge one per service. Ask what it actually covers. | None. We onboard your clients for you. |
| What is the minimum term? | Long lock-ins protect the partner, not you. | First client cancel anytime, then 3 months per client. |
| Who will you deal with? | A named senior person, or a ticket queue? | A senior strategist who knows the account. |
| Can they show live results? | Real accounts, real periods, real currency. Not mock-ups. | Live dashboards on our partner results page. |
| Whose brand is on the reports? | Yours, or none at all. | Partner-branded or unbranded. |
| Does ad spend go through them? | It should go straight from your client to Google or Meta. | Your client pays Google or Meta directly. |
| Is the scope in writing? | Inclusions, meetings and response times, agreed up front. | Written scope for every service. |
Updated 2 October 2026.
The low end of the market is cheap because something is missing: no weekly search-term checks, no tracking set-up, or one person juggling dozens of accounts. You find out when your client asks why their leads dried up.
A fair test is to compare what happens every week, not what the proposal promises. Ask how often search terms are checked, who writes the ads, and what the monthly report actually shows.
Before you move your book across, test the partner on one client. Ask for a sample audit of a live account in your branding, then run one client for the minimum term. If the reporting and results hold up, move the next one.
Partner rate card
Every wholesale price, Partner Co-pilot, website care, minimums and the partner terms in one PDF, prepared for your agency. We email you a 6-digit code first, then the download link.
One download per request, link valid for 24 hours. We will not add you to a mailing list.
Keep reading
Send us one client’s Google Ads or Meta account with read-only access. Within 48 hours you get a 1-page audit in your branding: what is wasting spend, what to fix and what we would do in month 1. Hand it straight to your client, even if we never work together.
FAQ
A company that delivers services such as Google Ads, SEO or websites for your clients, under your agency's brand. You keep the client relationship and set the price.
In our October 2026 check of published UK prices, white label Google Ads management ran from about £160 to £450 a month, and in Australia from about A$300 to A$700. Our wholesale price is £325 or A$650, with no setup fee.
Accounts opened in the partner's name, ad spend paid through the partner, long lock-ins, no live results, and a junior account manager as your only contact.
Yes. Ask for a sample audit or start with one client for the minimum term before moving more accounts across.
A good agreement includes a non-solicit both ways. We never contact your clients unless you ask us to.
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