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How many leads will Facebook bring your trade?

Pick your trade and budget to estimate Facebook and Instagram leads, using real numbers from well-run accounts we manage.

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Across well-run trade accounts we manage, Facebook and Instagram leads cost from about A$4 to A$35 each from July to September 2026, depending on the trade. Pick your trade to load a real cost per lead, then change the budget. Google brings fewer, higher-intent leads. Facebook brings more, cheaper leads that need more qualifying.

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Estimate your Facebook leads

Estimated leads a month-
Estimated leads a week-

Average across well-run trade accounts we manage, Jul to Sep 2026. Australian accounts, in AUD. We do not run enough UK Facebook accounts to publish UK figures yet. Google brings fewer, higher-intent leads. Facebook brings more, cheaper leads that need more qualifying.

The data

Where the defaults come from

TradeCost per leadLeads, Jul to Sep 2026Based on
Artificial turf and landscapingA$35.073831 account
Concrete resurfacingA$3.911,7461 account
Bitumen and driveway sealingA$23.903781 account

Average across well-run trade accounts we manage, Jul to Sep 2026. Australian accounts in AUD. Client names withheld.

Keep reading

Resources

Google Ads lead cost calculatorCost per lead by trade, AU and UKGoogle Ads managementFrom A$990 / £495 / €550 a monthFacebook and Instagram AdsFrom A$890 / £445 / €495 a monthResultsReal numbers from live accountsPaid auditYour real numbers, in 48 hours

FAQ

Facebook lead questions

How much does a Facebook lead cost for a trade business?

Across well-run accounts we manage, Facebook and Instagram leads cost about A$4 for concrete resurfacing, A$24 for bitumen and driveway sealing and A$35 for artificial turf from July to September 2026.

Why are Facebook leads cheaper than Google leads?

Google brings fewer, higher-intent leads. Facebook brings more, cheaper leads that need more qualifying. Good lead form questions and fast follow-up make the difference.

Where do the default numbers come from?

From our own Meta ad accounts: only accounts that ran in all of July, August and September 2026 with at least 30 leads. Each trade is currently based on 1 account.

Do you have UK Facebook figures?

Not yet. We do not run enough UK Facebook accounts to publish a fair average.

Can you check my real numbers?

Yes. Send an enquiry and we will look at your ad account before we reply.

Get a straight answer

Want us to check your real numbers?

  1. We look before we reply. We check your website and ads first, so the reply is about your business.
  2. You get a straight answer. A short plan with prices, or an honest "we are not the right fit".
  3. Then a call, if it fits. With an Australian strategist, at a time that suits you.

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