How to get your company found on Google

Why showing up on Google matters

When someone needs a product or service, Google is usually where they start. If you are not there, you are not in the running. For smaller businesses this is a real opportunity, because the right approach lets you compete with much larger companies without a huge budget.

Getting found is not about adding your name to a directory and waiting. It is a handful of steps done well and kept up over time.

Step 1: Claim your Google Business Profile

This is the first and most important step. Your Google Business Profile is a free listing that puts you on Google Maps and in local search results. Claim it, verify it, and fill in every section: business name, categories, address or service area, opening hours, phone number, website and photos. A complete profile is far more likely to appear when someone searches nearby.

Step 2: Build a website Google can trust

Google prefers sites that are useful, quick and easy to use. A good website needs three things:

• Mobile friendliness. Most people search on a phone, so the site must look and work well on a small screen.
• Speed. Compress images, avoid unnecessary scripts and use reliable hosting.
• Clear structure. Each service or product should have its own page with a descriptive title, headings and a short meta description.

If you need a site, our quick website option covers up to five pages from A$990 / £500 / €500, with no GST, VAT or IVA added.

Step 3: Use SEO to build lasting visibility

Search engine optimisation is about lining up your website with what people search for. The main elements are:

• Keyword research. Find the words your customers use and include them naturally.
• On-page SEO. Tidy up page titles, headings, descriptions and image text.
• Off-page SEO. Earn links from reputable, relevant websites.
• Local SEO. Show up for searches such as “plumber near me” or a service plus your town.

SEO takes patience, but the results tend to last. Our local SEO and AI search service starts from A$1,100 / £595 / €650 a month, with no GST, VAT or IVA added.

Step 4: Publish helpful content

Google rewards sites that offer something useful. Blog posts, guides, videos and case studies all help you answer customer questions and show your expertise. A few habits make content work harder:

• Address a real problem your customers have and give practical answers
• Use your keywords naturally rather than forcing them in
• Use clear headlines and short sections so the page is easy to scan
• Link to other useful pages on your site and to trusted sources

Step 5: Consider Google Ads for faster results

SEO builds over months, while Google Ads can put you at the top of the results quickly. Ads let you choose the services, locations and audiences you want, and you pay when someone clicks. A well-run account tracks calls and enquiries, tidies out irrelevant searches and is reviewed by a real person every week. Our Google Ads management starts from A$990 / £495 / €550 a month, with no GST, VAT or IVA added.

Step 6: Ask for reviews

Reviews build trust with customers and help your local visibility. To collect more:

• Ask happy customers to leave a review on your Google Business Profile
• Send a follow-up message with a direct link to the review page
• Reply to every review, positive or negative, politely and promptly

Never write fake reviews or pay for them. Genuine feedback is what counts, and it protects your reputation.

Step 7: Track your progress

Google Analytics and Google Search Console are free and tell you how people find and use your site. They show which searches and pages bring visitors, which pages need work and where people leave. Check them regularly and adjust your approach based on what you see, rather than guessing.

Step 8: Keep everything up to date

Out-of-date details frustrate customers and weaken your listing. Check your Google Business Profile and website regularly for old phone numbers, wrong addresses, expired offers and holiday hours. Consistent details across your website, your profile and other directories help Google trust that your business is real and reliable.

Should you do it yourself?

Most of these tools are free, and many owners do a good job of the first few steps. The harder parts are consistency and expertise, particularly with SEO and ads. If you would like a clear picture of where you stand, our paid audit from A$249 / £149 / €169, with no GST, VAT or IVA added gives you a practical list of what to fix first.